1
Discovery & Research
Problem Discovery
Identify the problem or opportunity you're trying to address
User Research
Conduct user research and interviews to understand user needs and pain points
Market Analysis
Analyze market trends, competitors, and industry landscape
Data Review
Review existing data, analytics, and customer feedback
User Personas
Define user personas and customer segments
Journey Mapping
Map out the customer journey and identify key touchpoints
2
Strategy & Planning
Vision & Mission
Define clear product vision and mission
Goal Setting
Set measurable goals and key results (OKRs)
Value Proposition
Identify and validate value proposition
Product Roadmap
Create product roadmap with prioritized features and timeline
Success Metrics
Define success metrics and KPIs
Feasibility Assessment
Assess technical feasibility and resource requirements
Stakeholder Alignment
Get stakeholder buy-in and alignment
3
Design & Specification
User Stories
Write detailed user stories with acceptance criteria
Wireframing
Create wireframes and mockups
Requirements Doc
Develop product requirements document (PRD)
Technical Specs
Define technical specifications and architecture
Design Reviews
Conduct design reviews with stakeholders
Prototyping
Create prototypes for user testing
Design Validation
Validate designs with users through testing sessions
4
Development & Execution
Sprint Planning
Break down work into manageable sprints/iterations
Engineering Sync
Coordinate with engineering team on implementation
Design Collaboration
Maintain regular communication with design team
Backlog Grooming
Conduct regular sprint planning and backlog grooming
Progress Tracking
Monitor progress and address blockers
Trade-off Decisions
Make trade-off decisions when necessary
Status Updates
Keep stakeholders updated on progress
5
Testing & Quality Assurance
Test Planning
Define test plans and QA criteria
Functional Testing
Conduct functional testing across all features
Usability Testing
Perform usability testing with real users
Cross-Platform Testing
Test across different devices and platforms
Acceptance Criteria
Verify all acceptance criteria are met
Bug Fixing
Address critical bugs and issues
Security & Performance
Conduct security and performance testing
6
Launch & Release
Go-to-Market
Develop go-to-market strategy
Launch Planning
Create launch plan and timeline
Marketing Materials
Prepare marketing materials and messaging
Team Training
Train customer support and sales teams
Analytics Setup
Set up analytics and tracking
Documentation
Prepare documentation and help resources
Launch Communications
Execute launch communications
Launch Monitoring
Monitor launch metrics and user feedback
7
Post-Launch & Iteration
Performance Monitoring
Monitor product performance against KPIs
Feedback Collection
Collect and analyze user feedback
Adoption Tracking
Track adoption and engagement metrics
Quick Wins
Identify quick wins and critical issues
Team Retrospective
Conduct post-launch retrospective with team
Iteration Planning
Plan and prioritize iterations and improvements
Lessons Learned
Document lessons learned
Results Sharing
Share results and insights with stakeholders